#1 By: Rob Beschizza, October 4th, 2013 16:46
#2 By: Jeff Atwood, October 4th, 2013 16:48
I wonder, is the whole brown Hershey wrapper thing trademarked?
p.s. yes american chocolate is hideous
#3 By: TheGlitchEcliptic, October 4th, 2013 17:06
Trademarking colors. Are you serious.
Next up, Google purchases the Latin Alphabet.
#4 By: James Riley, October 5th, 2013 07:13
I call dibs on fake Cyrillic. Mostly so I don't have to see it again
#5 By: Numfar, October 5th, 2013 10:48
That's just prepostorous. Mondelez, the other party in the suit owns Milka which has been around since 1825 and which has used purple packaging since 1901, four years before Cadbury started doing so! Odds are they were actually copying the Swiss at the time.
#6 By: Michelle R, October 5th, 2013 14:28
codinghorror, I wasn't able to find a US registration for the color brown, but Hershey's or related affiliates own at least two color marks - one for an orange background on packaging for peanut butter baking chips and one for a blue color on packaging for fruits and nuts. Not easy to link to these from the USPTO, or I would.
#7 By: Peregrinus Phoenix, October 5th, 2013 14:31
Gotta say I like Hershey's. It reminds me of when I was a kid, and that was fantastic. My kids like it too - expensive here in London, but there you go.
It isn't Swiss chocolate, but it has its own identity.
#8 By: Jonathan Badger, October 6th, 2013 12:01
Yeah -- most food preferences are just what one grew up with. That being said, arguing the merits of English vs American chocolate seems to be splitting hairs -- they are both more similar to each other than either is to European chocolate.
#9 By: daneel, October 6th, 2013 12:58
Maybe Cadbury's will actually have to start putting chocolate inside their wrappers before they can win this case.
#10 By: Rob Beschizza, October 9th, 2013 16:46
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