I don't know about this. Judging by the video it looks like a fancy beer coffee pot. You can still screw up the mixture by adding the wrong amounts or by missing the timer.
Now if it had on-board scales and chambers that it self dispensed DME/LME, malted grains, hops, yeast, anything else you could think of and you just loaded up hoppers then it might be worth the price point.
As it stands, it looks like and overpriced boiler/chiller/timer tied to a phone interface. Still a neat idea though.