The comments on the article really aren't making me think any higher of Arsians.
Not a direct quote but, plenty of
"MY DAUGHTER LIKES PINK PONIES, THEREFORE PERHAPS YOU ARE THE TRUE SEXISTS"
Persons really do enjoy missing any point while rushing out to defend their well-kept roles and try to pretend that evo-psych isn't a huge heap of steaming excrement.
Of course some women enjoy pink and "traditionally girly" things. What's stupid is releasing a separate line of product with gendered color schemes. Just release the same product in multiple colors, you don't need to pretend that it's a "computer for women" because it's fucking pink.
Not entirely similar, but the concept is applied to men as well- http://www.complex.com/style/2012/11/alpha-nail-wants-you-to-wear-nail-polish-bro/
Obligatory http://www.youtube.com/watch?v=2dEmWvVfEts Petticoat 5 link.