GIMP is a conversation I'm not yet prepared to have on BBS. -_-;;
Honestly, I'm too much of a curmudgeon to be talking about GNU on BBS either. But, yes, copyleft* software needs to pay more attention to marketing, usability, etc. We've all been in corporate development environments (or close enough to them) where marketing and sales threw huge wrenches in our work. That was because of profit motive, though.
In community-made software, marketing and branding should serve the community so we need listen to what they have to say.
*RMS would have a tirade at GNU being referred to as OSS, haha. Not sure what his current position is on the term copyleft but I don't particularly care. Further hints on why I'm a curmudgeon.
EDIT: Any chance we can get the BBS link fixed? It's going to a 404 page and driving me nuts.