Yeah, you're probably right.
They should do one in the style of the NSPCC adverts next
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I can see it now...
Subtitles: Miles is a quiet baby
Voiceover: Miles has learned that his mum will make him eat all his marmite on toast if he makes a fuss.
Subtitles: Josie's always bumping into things.
Voiceover: She knows she'll get marmite soldiers for being brave.
Subtitles: Tom doesn't tell his parents anything.
Voiceover: He doesn't want them to find his secret stash of marmite under the bed.
Hmmm... maybe not.