Yes, the author almost covers this with a few seconds of awareness. How I found this amid the drivel, I'm not sure:
Awl co-founder Alex Balk hit on this point earlier in the year with a series of perspicacious tweets. “The Internet is the chair you stub a toe on and curse at,” he wrote. “CHAIR DON’T CARE! It’s an inanimate object! YOU’RE the toe-stubbing schmuck.” After dismantling the logic of blaming some nonhuman entity for self-inflicted injury, Balk rolled through with an all-caps pronouncement for the ages. “THE INTERNET IS PEOPLE,” he wrote. “The problem is people. Everything can be reduced to this one statement. People are awful. Especially you, especially me. Given how terrible we all are it’s a wonder the Internet isn’t so much worse.”
There is much to be taken from that blast of clear thinking. For one thing, it highlights a crucial difference between past anthropomorphizing of the newspaper or the media, and what’s going on when we do the same sort of thing with the Internet. When we referred to “The Media” in this way in the past, we weren’t pointing fingers that should have been directed at ourselves. As Waytz puts it, The Media “was not us. That was someone whose job it was to report what’s going on. What distinguishes the Internet is that it’s not just a place to hear the news of the day. It’s a place where we do connect with people.” We get a large percentage of our “news” from friends via social media, and now more than ever before, everyday people are the ones producing and creating and sharing the stories, videos, and information we ultimately despise.
Then again, maybe he's right. Maybe most people are anthropomorphising the internet to distance themselves from everything that's awful on it, however, I have a hunch that he's in a stupid minority.