Warning, warning - brain fart in progress.
Does it not seem to anybody else that, instead of these wordy prostitutes, we should just vote issues, period. Then, all we do is hire somebody to do that. No lame surveys, no ridiclous marketing-as-candidates, with people paid to guess what we all want, so they can in turn guess how to sell themselves as that . California does a slightly better job than most states of putting measures up for open voting by the public - but not by a whole lot. Still - the general idea is there.
If the offices simply must be elected, then let them have resume wars instead of propaganda wars. That would actually be fun, and we'd likely get better work out of them in the end. I mean, in any company, the company decides what business it is in, and THEN they hire people to do THAT. So why do we keep hiring people, and then they just do whatever they damned well please? Makes no sense.