"100 Books To Read In a Lifetime," according to Amazon

This.

To me lists like that are purpose-built for two things:

  1. Make OCD types skim it going ‘nope, nope, yup’ to tally into a ‘how many I have read’ score, generating the sort of vague inadequacy that is solved by buying some more books from the list (and maybe even reading them!). And hopefully share it on facebook to lure other OCD types into the same trap (I got 13/100, so clearly I’ve got some Amazon buying to do for any hope of a fulfilled lifetime).

  2. Trolling people into talking about it (i.e. ‘generate buzz’) by angrily pointing out the many glaring omissions and how worthless the whole thing is, etc. This is clearly working.

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