Maybe for action figure type toys (I have no idea?) - but speaking as the father of a 4 year old who is just starting to discover the joys of marketing (“Daddy, we should go on a family cruise, like on the Disney channel!”), I can tell you that there are TONS of Saturday Morning (well, really, any-day-of-the-week now that we have dedicated cartoon channels) cartoons that appear to be aimed directly at selling toys of some sort.