48 hours later, Adblock Plus beats Facebook's adblocker-blocker

Yeah, but that’s one of the main selling points of modern Internet ads. If advertisers could have tracked you back in 1930 when they were advertising Ovaltine on the radio, they would have. Now that they can track you, they’re not going to give it up. Advertisers want to be able to (1) know precisely how successful their ad campaigns are, and (2) be able to efficiently direct ads to people, creating a high probability someone will buy the thing advertised. Tracking serves both of those purposes, and has the incidental effect of (3) creating a great profit center in selling the data collected to other companies interested in serving purpose number two.

I agree that tracking invades privacy, but it’s not going away.

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