Advertising works on most people. Because online ads are so cheap to fling into the aether, the click-through rate doesn’t have to be very high at all in order for the client to make money. With that said, it would be interesting to know what advertisers think is the tipping point where ad blocking begins to interfere with revenue. I’ve heard that about 25% of web users have ad blockers, and given that media companies are panicking now, maybe that’s the magic number.
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