The main reason to come up with a new “currency” that is basically a version of something already existing like Ethereum is so you can “pre-mine” some money in that currency for yourself when it is still easy and before other people are allowed to have a go (this worked pretty well for Bitcoin, where a few of the earliest adopters are sitting on nice piles of coin that they got when everything was new). So in the wishful-thinking world of the inventors of “Lust”, this may just be a scheme that lets them have sex with hookers for virtually free.
