I’m a super nerd about this stuff, and currently taking grad school classes off and on, and I could’ve very easily missed this clue. The article said it was buried in a paragraph that is copy/pasted into every syllabus, so it was pretty much a trick.
Every class I sign up for, I print and read and mark up the syllabus, and make notes on my calendar. But if I’m taking 3 classes in a semester, and there’s boilerplate language in each one, damn straight I’m not reading it every time. 
This has nothing to do with “kids today” or the professor’s skills. It was just a fun experiment, and now a bunch of students are going to pore over their syllabi next semester. Win, win.
(Or is it “pour over”??? Both seem weird, suddenly.)