I know you know this, but oh boy is that misguided.
The whole point of podcasts is that you can consume them while not looking at a screen. That’s why I started listening to them two decades ago.
Yeah, Gen Z might be more into video as a medium, but if that’s the market they are trying to reach they misunderstand their audience demographics, which are almost entirely Millennials and the tail end of Gen X. Plus, podcasts are long-form, which is not a Gen Z -friendly format. They will never compete with Tik Tok, so why bother?
