Indeed; financially successful webcomickers have mostly turned out to make their money off of ads, merchandise, and freeform donations–it didn’t really happen how McCloud envisioned it.
The funny thing is: Patreon. Just in the last couple years, it’s become possible to sign up to pay a content creator $1 (or whatever) per posted page (or whatever), and apparently people are actually doing it. So McCloud may turn out to have been right after all, in a very delayed and roundabout way.
