I like their icon rack at the top of the article, but a little strange that they used the Facebook logo for the social media one when all others were generic. Do we not have a generic icon for social media? The share symbol with the three nodes and two branches, perhaps? The argument could be made that they are being clever, given that the social media graph is among the most monolithicly concentrated, but Its failure mode is just more free brand-eponimity for Facebook…
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