Maybe you’d feel good, but I’d be horrified. I just want to pay for my food and go. I buy the food I want and can reasonably afford. As soon as someone else is paying for it, you don’t want to spend too much and take advantage. Or, you’re short on cash, in which case you can take your free meal and be the asshole who ended the chain, or risk the person behind you paying more than you can reasonably afford.
One person’s day brightening good deed is someone else’s social obligation nightmare. I’d rather not be unwillingly thrust into that situation when I just wanted a simple burger.