Activist sprays Aston Martin dealership with orange paint

But this isn’t smashing the machines, this is spraying paint on a dealership, and will soon be forgotten. The cost of cleaning up that paint is probably less than they make by selling just one car. If you want to start the revolution and smash the machines, mess up their production line. Shut down a refinery. Disrupt shipments of their cars.

Then again, that comes with far more serious consequences than spraying paint on a building. This accomplishes nothing, and it definitely doesn’t communicate the severity of climate change. If it’s really all that cataclysmic (being rhetorical, it is cataclysmic), why is this all you’re doing?

This isn’t direct action, it’s direct performance.

EDIT: I’m a little sad that my followup to a reply to this got wiped with the reply, but it’s alright. I do want to repost what I think was an important bit, though (lightly edited):

[Don’t suggest that specific individuals] should be the ones to do something. It takes groups of people, and a lot of individuals don’t have the bandwidth, let alone means, to do anything right now. […] Join or start a group and invite people in, then figure out something your group can do that will have more impact than a few headlines and a bucket of paint thinner. The “what are YOU doing?” guilt trip is not helping anything.

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