Glenn Beck does the same thing. My favorite are the “seed banks” these guys sell.
I love the mental picture of a couple and their two children crawling out of their air raid shelter after the nuclear cataclysm. pale and squinty-eyed, they look with wonder at the sun for the first time in 6 months. then, they set to work: planting corn, tomatoes, rutabega, carrots. yes, civilization will start again.
That’s the “dream” Glenn Beck and Jones are selling to their audience. Dream big!