Thinking about unlikely combinations is my go-to technique for brainstorming ideas, in the manner of Arthur Koestler, who argues, in The Act of Creation, that creativity emerges from the juxtaposition and integration of disparates. (Puns, for example.)
In refrigerators we find a rich set of juxtapositionables at the crossroads of Food and Marketing. It’s hilarity-ready!
(Memo to self: stop buying Lunchables, get Juxtapositionables instead.)
