Who knows. I do know that in my home country of Norway the government sees it as a public good to make sure everyone has access to mobile coverage and broadband. So they have subsidised connectivity in less populated areas, which there are plenty of especially further north in the country. I imagine other European countries have done similar things.
Norway also has fairly robust rules to ensure fair competition between companies and they will ban corporate takeovers that risk creating monopolies. They also mandate fair advertising, so you always know exactly what you will pay for something up front.
