Y’know, I’ve never seen a Japanese beer commercial that’s set in a bar. Every ad positions beer as a thirst-quenching reward from one’s spouse for physical labour in the hot sun.
I’ve also never seen a belligerently-drunk person in Japan. I’ve met some very drunk people, but their worst trait is that maybe they’re a bit loud, and weave a bit much in crowded arcades near busy railway stations.
I wonder if there’s a connection?