A lot of important information is squeezed into this small space. Unfortunately the animation muddles rather than clarifies the message. It’s visually compelling: clever and inventive. But as the dodecahedrons whirled and top-hatted eyes marched, I frequently found myself wondering, “What is that supposed to represent?” instead of paying attention to the narrative. A more (forgive the expression) conservative approach, might have told the story better.
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