Pretty much an exact recap of the Blockbuster Saga: Big retail chain crushes plucky competitors under uncaring logistical might, basically removes all reasons other than price and warehouse-grade selection for choosing one place over another, realizes too late that Netflix has even more uncaring logistical might than they do, costs less, and at least the impersonal customer service is handled by a (mostly) usable website.
I remember hearing about a place that called itself “Best Buy” who executed a similar strategy with great success…