Note that their share is only 15%, so a 5% shift against them in the overall market, if say a mind blowing new product appeared just like theirs traditionally have, could mean a 33% drop in their entire business.
Note that their share is only 15%, so a 5% shift against them in the overall market, if say a mind blowing new product appeared just like theirs traditionally have, could mean a 33% drop in their entire business.