The question is whether the intent(and regardless of intent, the result) will be less dreadful advertising, or more ‘mobile’ players attempting to go as close to app-only as they can get away with. Apps are at least a pernicious, in terms of their capabilities, frequently more so; with the added delights of being platform specific and usually breaking any semblance of coherent browser UI conventions in an attempt to pretend that they aren’t just a thin candy shell around the same rendering engine as the browser.
