I don’t get the obsession with tracking. When you look at what is consuming so many resources, often it’s javascript trackers that have nothing to do with the content of the page. I’d love to see a study that compared the effectiveness of ads driven by tracking vs traditional ads. I wonder if the cost is worth it. Why not just serve up ads and give up on tracking. It would be much faster and less expensive. People magazine and the local tv stations are surviving on ads, why can’t websites?
For 15 years now, I’ve been hearing about how targeted ads will deliver ads that are relevant and useful. I’m still waiting to see this happen. I mostly see ads for stuff I’ve purchased recently.
