It isn’t really all that suppressing. Most people don’t really like searching for software and downloading it. So if they already have something that “does that” most people will just use it, not go “hey, I wonder if something is out there that does all the things I like in this program, and more stuff that I also like”.
Some people will do it if they see someone else (or hear them) talk about something they use and enjoy, but other people don’t respond to that either. I use to have a theory that it was all the malware and crapware that was so hard to uninstall on windows that made people reluctant to install anything “to try”. Watching people use the iPhone I’ve thought I was maybe wrong (or they have a lifetime of abuse by poor software to overcome), but I’ve been told that the average iPhone user installs more software per year then the average Windows user… so maybe it was worse then I thought…
