It would be interesting to know where most podcasts are listened to. I tend to listen to podcasts while I’m driving or when I’m doing household chores - two places where hitting my skip button is generally not going to happen because my hands and eyes are busy. As such I end up listening to a lot of podcast ads. I’m an old man - I’m used to ignoring ads. Drives my son crazy when he’s in the car with me that I don’t skip the ads because he’s never known anything else in his life.
OTOH - because I’m an old man who is used to ignoring ads, I haven’t ever purchased anything because of a podcast ad. I tune them out for the most part, as I have been trained to do since I started listening to the radio as a wee young lad.
