And it’s interesting that DC almost ended up in a Guardians of the Galaxy situation.
The Suicide Squad trailer went viral in a big way. A general public that didn’t know much if anything about those characters or that comic aside from “Jokers in it”. Got very, very, excited about it.
But they had a problem. The trailer bore very little resemblance to the movie in production. And people were now expecting something pretty specific.
DC contracted for a trailer that didn’t represent the movie. And when that Trailer worked very well actually got the trailer company to recut the movie. Then sort of chickened out and had a 3rd person mix the trailer company’s cut with the studios original cut. In an attempt to chase the buzz.
And while It was their biggest hit excepting Wonder Woman. And was apparently popular enough to green light a sequel. A Harley Quinn movie. And like 12 different Joker Movies most of which don’t seem to star Jared Leto.
But reviews were not great. Ratings on your various websites are still pretty bad (if better). Audience reaction seemed mixed. And a lot of the discussion, particularly the persistent one is pretty negative. Mostly about how Jared Leto is awful.
They missed something really critical there. Even when they succeed it’s not cause their idea of what to make worked. It all seems very unthought out and haphazard. Very reactive.
