The Apollo program was named for the positive connotations of the Greek god, according to this NASA article:
https://history.nasa.gov/SP-4402/ch4.htm
The Artemis program has been named for Artemis’s obvious association with the Moon, and also because she was the twin of Apollo:
Thoughts on this name? (I know it kind of doesn’t matter, except it kind of does for those working here.)
Apollo carries the connotation of culture, but Artemis does not (more a fearless hunter than a thinker). “Athena” might have been used; if we’re going to perpetuate these dead mythologies, shouldn’t this program be named with the same care as the Apollo program?
I want to make a comment about the current administration being 100% in favor of the name “Lucre,” but ech.