I may have got too naïve after several years using ad-blocks as default, but I mostly don’t care about those new evil ways of advertising.
I have no idea if ads on internet displaced the traditional ones for being better or merely by being cheaper and a new fashion, because I just don’t see them.
On the other hand, they are much easier to block and ignore than the traditional ones.
If they get too good o influencing people, they would be noticed as a manipulation attempt, and then blocked.
As Humbarella said, it looks more like a investment stunt than a real improvement on ads.
My only concern is that it makes it easier for governments to get a better profile on its citizens, but I’m not sure if it really makes it much worse for us than the current implementations of data harvesting.