Atari files for trademark on Rogue, a 44-year old game it did not make and does not appear to own
It feels very “on-brand” for the new “Atari” that this seems to make no sense, but also potentially makes total sense in the context of what Atari is now, i.e. a holding company for a bunch of semi-random “properties,” to which they have a very tenuous claim, and whose value is almost entirely limited to having a trademark on certain words in the context of video games. (Because in the case of the games, they’re old and primitive and so heavily cloned, imitated, elaborated upon and improved by multiple generations of games, the original games themselves have no value anymore.)
