I figure it’s fairly likely that anyone who buys this isn’t doing it for the pleasure of owning it, but because it’s a commodity that they expect will increase in value. Not that that’s any better, really.
And with a painting (or even an etching), it has qualities that, arguably, can’t be reproduced with a print, whereas here there’s the irony that it’s a cheap print, where more recent reprints are potentially of much better quality than the original. But of course no one is buying this for the aesthetic qualities. They’re buying it because it’s a commodity, because they’ve fetishized an arbitrary bit of pop-cultural history, or just because it gives them a certain “bragging right” because of the cost (like those multi-thousand dollar burgers covered in gold leaf).
Hell, even if I were spending it on material goods just for my own pleasure, I could buy a lot of things that individually I’m sure would give me as much pleasure (if not far more) than the one comic does for that owner.
