One problem may be that headlines are often clickbait written by someone other than the one writing the article itself. IMHO, the lack of a critique or links to critiques is sloppy science journalism, and does undermine her argument. However, her main argument (unlike the headline) isn’t suggesting that we shouldn’t look for differences, just that we should exercise skepticism before accepting any study that confirms our cultural bias. When it comes to the brain, it’s very easy and usually wrong to claim that because the brain looks like this, people will act like that. (The study leader herself warns against making sweeping statements, especially about individuals, and suggests possible explanations other than ‘born that way’. As a matter of fact, the differences become more pronounced with age, which could suggest that the culture is influencing brain development).