Well, Bill Hicks’ rant seemed to come from an anti-materialist, pro-human conviction that marketing ruins culture by commercializing and “putting dollar signs” on everything. Juxtapose it with his rant about rock stars of the 60’s vs. rock stars of the 80’s. He mentions George Michael doing a Pepsi commercial and then asks rhetorically whether Jimi Hendrix would ever have done a Pepsi commercial.
That said, Hicks’ act was very angry and it’s a little difficult to tell how much of that anger is sincere and how much of it is stage persona.
