Okay, so I was looking at this piece: GoldieBlox: Disrupting the pink aisle or just selling toys?
And it got me thinking about something. It mentions LEGO Friends as a terrible thing. Everybody seems to agree that LEGO Friends is the Worst Thing Ever Done To Girls. And yet, the same piece says this about GoldieBlox:
So I’m sympathetic to this post, written by Deborah Siegel, proposing that GoldieBlox is practicing “Trojan feminism.” The toys may depend on stereotypes to lure kids in, but they also tweak and reframe them.
And to me, that’s sort-of what LEGO Friends is about, too, which is why I didn’t feel at all bad about getting one of these for my kids:

It’s basically the same as this tub

but in different colors. (I’ve seen several critiques that claim that the former bucket doesn’t exist, btw) Grandparents and other family and friends have given my girls so much pink crap that they feel like they’re supposed to play with pink crap. And they like it. They’re not constrained to just build what the box says they’re supposed to build with it, unlike the log cabin set they got last Christmas and haven’t played with more than a couple of times since.