Yeah, I guess I’m having a hard time thinking of what a “girl set” would look like if it wasn’t in pink and wasn’t a princess castle theme. Making a “girl set” that is a pink rocketship seems dumb.
Does it just come down to putting a girl on the box? Is that all that needs to happen? I think that is all that needs to happen. Make your product and put a picture of a little boy and a little girl playing with it together. I think that’ll solve the problem. I really do.
And maybe no lightning bolt fonts. They look stupid usually.
I’d have to disagree. The Beasties ended up looking to some people like money-grubbing control-freak anti-feminists, and GoldieBlox ended up looking like disingenuous manipulators and/or disrespecters of IP and the desires of the Beasties to keep their music away from commercial exploitation.
Nobody came out smelling like a rose, and even the dumbest would-be conspirator should have realized that this would cause people to take sides against either GoldieBlox or the Beasties.
According to Lego, 90 percent of Lego’s consumers were boys in 2011, but that dropped to 75 percent after the launch of Lego Friends (link). It may be that girls are getting into the Lego Friends sets and then moving on to the other sets, but they would still see how different the characters are in the different lines.
