Reputation laundering occurs when a person or an organization conceals unethical, corrupt, or criminal behavior or other forms of controversy by performing highly visible positive actions with the intent to improve their reputation and obscure their history.
Reputation laundering can include gestures such as donating to charities, sponsoring sports teams, or joining prominent associations.
One of the first uses of the phrase "reputation laundering" was in 1996, in the book The United Nations an...