Billboards are using sensors to identify, target and track individuals

[seandiggity]

@Avyctes

This isn’t new, I remember this being used on billboards in railway stations over here a couple of years ago. Caused a minor outrage, forgotten about the next week. Nothing changed, of course.

What’s new(ish) isn’t the proximity tracking, but the correlation and mapping of the data via partners that slurp it from mobile app trackers (and other sources). See CCO RADARView.