It’s money badly spent when they could have gotten the same coverage they’re getting now without paying for the Superbowl ad itself. The game hasn’t even been played yet.
I bet they could have said: “See the ad we weren’t able to run during the big game!” and posted it and gotten just as many views.
Also: the ad is actually pretty bad, at least in my opinion. This is just… wow… a monumental waste of money. Not only buying the time during the game, but paying those actors for reprising these roles and doing so hamfistedly and unfunnily. Because I didn’t find that funny at all, I found it intensely painful to watch the three of them.
