A university friend got a job at British Leyland as a research engineer. When he turned up he noticed there was not a single Leyland car in the car park.
Contrast this with Oldsmobile of the same era where you could turn up at the car park to read a sign from the UAW reading “Japanese cars will be sledgehammered” and find that if you had a non-Olds you had to go to the far end of the car park, a long walk.
Whether by choice or compulsion, neither brand did a good job of customer reassurance.
1 Like
