British army targeted "stressed" 16-year-olds on exam-results day with Facebook recruitment ads

[anon73430903]

@fnordius

Most of it is self reported, but how do you target for “stressed”? Restrict to UK only, age 16, male, and then look for mentions of the word “stressed” in posts?

Going by my experience 20 years ago (and it only seems to have become worse), if you aren’t stressed at age 16 in the UK then you don’t give a fuck about your future.