Just go read the Guardian article already, and look at the ad campaign. They’re using “ethnic” (a pejorative, and not only because the article says so) in a contemporary mindset.
Conversation has swiftly turned to the creative team behind the campaign, an advertising agency called All City Media Solutions. The now viral screengrabs from its website have described the agency’s rationale: “Never has there been an opportunity to target the … ethnics” it boasts, with seemingly zero awareness that “ethnics” is pejorative and hasn’t been said by any young person since 1987.
