I’m curious if they have any data on people’s reaction to the toilet stunt.
I’m not sure if it wouldn’t alienate more people than it educated. As PETA demonstrates, it’s not true that all publicity is good publicity; people who you’ve just made to look foolish in public may well take against anything you suggest, purely out of annoyance.
(Of course, it may be that the real intent was for the video, not the installation itself, to be the message piece, in which case…eh.)