All good points and I wasn’t aware of Diageo’s status in that regard, which is awesome. And yeah, this is one fo those times where it’s a good thing to have a bigger set of corporate masters, assuming they do the right thing. Down side is, if it was still family owned, a boycott would actually do some damage directly, so there’s that.
It’s not so much that I’m opposed to the big corporate ownership (I consume a fair number of things from Diageo and Constellation Brands specifically), but that it’s not always easy to make the choice to go smaller if I want to. Definitely more of an issue with beer than wine or hard liquor, but still crazy how much alcohol is so few groups. Consistency and distribution are good, but so is competition (as opposed to the appearance of competition).