Burberry announces new rainbow flag plaid and support for LGBTQ charities

[Purplecat]

@Neovison.vison

In fact, it’s part of a larger narrative at Burberry, where their IP became so damaged by knockoff fakes (and, for a while, a popular association with British “chav” culture)

I wondered if this might have been an attempt to push the brand further from that sort of association in the minds of the public (and possibly an attempt to rid themselves of that unwanted fanbase at the same time.).