While risking the Chinese market? I dunno about that.
I think it really depends on whether the rainbow check gets marketed as a limited-edition special PR charity gimmick (in which case yes, the PR benefit would be at least partly what you describe), or as a mass-market thing [“mass market” by Burberry standards, that is], in which case Burberry may really have a problem selling it in their Chinese, Russian, and Arab markets.
