In a way, it’s always been an investment tool. Rich people spending money to be patrons of soon-to-be-famous artists. People making cave art in the hope their children’s children will see it and know they were there and what their lives were like. Voices crying out from a never-quite-forgotten past to the ever-present-now.
Now the gatekeepers are telling us “the only thing that matters is the money. You paying it to us. A la carte life.” (I’m not disagreeing with you.)
They mime being on a rotating display. 
