This is idiotically bogus, of the subspecies of accounting known as marketing accounting. The kind of stuff used car salesmen or vacation time-share agents do on the back of an envelope at very high speed.
The way you assess the market price of something is to put a price on it. The question is NOT “how much would I have to pay you to turn off your account,” it is “I just turned off your account, how much would YOU pay me to turn it back on, or set up a new one.”
I’d bet you, oh I dunno, $1000, that it most assuredly is NOT $1000.
